Google Trends Search for Predictive Analytics

Do I Have Enough Data for Predictive Analytics?

The answer is probably yes. It is 2014 – everybody has heard about “Big Data” and “Data Science,” and everybody has gigabytes and terabytes of data ready to analyze. Over the past few years alone, Google Trends shows that interest in the search term “Big Data” has skyrocketed tenfold. The question is really not about the amount of data…

Driving Customer-centricity Through Predictive Analytics

I want to take a brief moment to introduce myself. I’m Frank Bria, Principal & Owner of Bria Strategy Group.  Until recently I was the Sr. Director of Banking Solutions with Earnix. My role was to meet with banking customers and prospects to discuss their challenges in making profitable customer-centric decisions, like marketing and pricing, and…