Conversion & Retention Modeling Done Right: The Four Keys to Success

These days, many industries are spending millions of dollars in research to achieve their customer-centric goals. The insurance industry is no different. Insurers are continually raising the analytical bar to gain a better understanding of their customers. Being able to accurately predict consumer behavior is the key to being a step ahead of the competition.…

A Solid Analytical Solution: Analytical Sophistication

For financial services organizations as well as insurers, analytical sophistication continues to increase in importance as margins continue to shrink. With minimal margins on the majority of products and services, extracting insight from data using analytics is crucial to meeting company objectives. In this third post of a three-part series, we will look at what…